04 September 2014
EAST WEST LICENSING has been officially appointed as the regional Licensing Agent for Universal Partnerships & Licensing covering the MENA territory.
EWL will be representing the studio and its portfolio of properties that includes the highly successful Despicable Me franchise from Illumination Entertainment, the Fast & Furious series, and the next installment in the Jurassic Park franchise, Jurassic World; catalogue titles include household brand names such as Curious George and Woody Woodpecker.
About Universal Partnerships & Licensing
UP&L oversees NBCUniversal’s consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal’s theatrical, home entertainment, theme parks and stage productions. This dedicated division is also responsible for monetizing the Studio’s vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.
About East West Licensing
East West Licensing is a full-service licensing and brand development agency based in Dubai with a 20 year pedigree specializing in the Middle East and North Africa and servicing clients from around the world. They were one of the first companies to introduce licensing to the Middle East and have been at the forefront of the region’s development and setting the benchmark for standards ever since.