About Us

We operate across the MENA region which is a diverse and dynamic landscape with a thriving retail industry and enormous potential

Our Mission

To enhance your brand throughout the MENA region via meaningful and relevant licensing programs resulting in increased revenues, longevity and enhanced brand value.

We provide vision and strategic brand planning tailored to each brand story individually and with authenticity.

What sets us apart is our KPIs

Knowledge

We have a deep knowledge of the world of licensing and brand development gained from years of experience in the industry on a global level, specifically Europe, the Americas, MENA, and Asia.

Passion

We are extremely passionate about the brands we represent either in licensing programs or in development and design. We add as much value as possible to the brands we are working with and look to Continuously improve.

Integrity

We understand that brands are hard to build but easy to destroy. We will never compromise our- and your-integrity going after the wrong deal or unfit design. Professionalism resonates in all that we do.

WHY US

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We are passionate and committed about what we do

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We are a bright, articulate, and ambitious group of individuals

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We are all seasoned licensing professionals

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We are dedicated and committed to building the brands we represent

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We think locally but act globally

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We carry out due diligence on all potential brand partners

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We are entrepreneurial in our business methodology

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We are able to adapt and act quickly to any situation and amenable to fitting in with your business style

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We know the competitive landscape

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We know what retailers and consumers want

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We can create and harness valuable partnerships and integrate licensing programs

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We have been operating with the territory for over 20 years so know it inside and out