NewBoy Store
Origins of NewBoy Store
NewBoy Company was and still a leader in the toys Business in the middle east as a supplier and manufacturer, working hard to bring the best and latest trends of toys and entertainment for its clients in the region.
In the recent years a wish to have direct contact with NewBoy fans and to provide a special experience that will turn into a happy memory, led to the idea of NewBoy Store, an idea that turned quickly with our help in the coming years to a Franchise
Best In Toys World In One Place
What We Did For NewBoy Store
01 - SETTING LEGAL FILES, LICENSING CONTRACTS & SIOP
We worked with both licensor and licensee to create the contracts that include the scope of the agreement, territorial restrictions, financial aspects including required advances, royalty rates, and how royalties are calculated, length of contract, and renewal options, the lessor’s rights of monitoring and quality control, including procedures to be followed; minimum inventories required to be maintained, returns and allowances.
We set also the SIOP process for the stores by providing a structured planning designed to gain consensus between sales, finance, procurement, manufacturing and logistics, allowing them to efficiently utilize assets, maintain high levels of service and avoid lost sales
02 - CREATING CONCEPT DESIGNS & STYLE GUIDE
We created an ID to NewBoy Store that will make it unique and special. This ID will make customers recognize NewBoy Store wherever it exists and be sure that they are at the right place without doubt.
We worked also on the main character for NewBoy company and developed it with a new female character to represent the store in a lovely way for kids.
Hundreds of drawing has been made for NewBoy & NewGirl characters to make them able to represent all stores sections and play hero roles in any marketing campaign.
03
STORES PLANS
We helped choosing stores locations that have the power to attract customers & be easy to reach. We put the stores plans to have appropriate divisions & enough space to include more than 120 of famous toys brands
DECORATION
Every aspect of the stores should reflect and be unique to NBS franchise. We cared about all the details from the ceiling to the floor and all accessories so every detail even the smallest will participate in shaping the store ID
POS DESIGN
More than 100 stands were designed to express the brand it represents in addition to NewBoy & NewGirl own stands. We worked to make each stand special but a the same time unites with the whole store style
04 - MARKETING & ADVERTISING
Many successful campaigns, strategies and advertisements we planned & designed to introduce new branches, brands and offers. We enjoyed each and every detail from crafting these advertisements and the results were memorable ads.
Click ony images below to see some of our work
05 - SOCIAL MEDIA MANAGEMENT
We worked step by step on building the franchise social media pages mainly Facebook as it is the most popular platform for parents. The pages gathered real followers by announcing latest news, new arrivals & creating fun competitions with valuable prizes. We were able to get in less than a year a 15k followers.
Selfie and NewBoy Behind me
A competition on NBS facebook page that has achieved huge popularity among fans. Kids shared their images with NewBoy Character on a weekly basis to enter the competition and get one of its special gifts.
Its posts got huge numbers in reach, reaction and likes as shown in the image below.
There were 19 Albums. Each album contained between 5 to 10 images. The average of likes per images was 1000 likes.
06 - WEBSITE DEVELOPMENT, DESIGN & MANAGEMENT
We worked on developing a website under the name NewBoyStore.com to complete the experience of NewBoy Store by keeping up with today’s internet technology and new life style. The website is gaining popularity among fans. Many customers are enjoying the online shopping experience specially in COVID 19 pandemic.